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Tweet On the surface, network marketing companies appear to be thriving communities of customers all pretty happy with the product they are marketing and consuming and they probably really are. The truth is…what actually drives that community of thriving consumers has absolutely nothing to do with the network marketing company’s product itself.

Let’s think about that statement for a minute.

Now let me ask you a question:

Why did you decide to join a network marketing company?

I’m not a psychic, but I already know your answer. I guarantee your answer is somewhere along these lines:

“Well Anne, I started my network marketing business because I wanted to make some extra money and maybe someday become financially free.”

Am I right?

Now let me ask you another question…

When you prospect and talk to your leads about your network marketing business what do you talk to them about?

Most likely you try to sell your prospect on your “just released” Ninja juice, turbo vitamins, phone cards, travel club, laundry soap…whatever your company product is. After that you’ll explain the compensation plan, company services, blah blah blah. You end up losing control of the conversation and by the end of your chit chat, your prospect is so thoroughly confused, they say No to joining your business.

Sound familiar? Doesn’t work so well does it?

“No Anne…It doesn’t work. How did you know?”

“Been there…done that, my friend.”

Here’s the reason why that garbage doesn’t fly…

The company product is an added benefit BUT:

Successful Network Marketing has NOTHING to do with selling your prospect on your product at all. To the contrary, the only thing you should ever talk to your prospect about is the exact same thing that sold you on joining a network marketing business…

Personal and Financial Freedom!

Network marketing is built on financial hopes and dreams. Honestly, if you are looking for business builders to recruit into your network marketing organization, your prospects hopes and dreams of financial success and security are the only thing you should speak to them about.

Let me ask you this…

If I had equal amounts of a company product in one hand and money in the other hand, which would you chose?

Of coarse you would chose the money…

So the next time you’re out prospecting for your network marketing business, forget about trying to sell your company’s product. Start selling your prospects on the same reason you were attracted to the network marketing industry…to create a life filled with personal and financial freedom.

To Your Success,

Anne Theriault

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